What is elie saab's competitive advantage their competitive advantage is in their ultimate personalized experience they provide to their haute couture brand customers this is done though the personality and know-how of the designer elie saab who really applies the principles of haute couture 3.
Elie saab: growth of a luxury brand jahanzeb aamir saad ali khan noor fatima sidra baig hera qasim introduction • the primary goal was to grow the brand in new and existing markets while maintaining: the brand's exclusivity position as one of the few remaining established brands in haute couture • the ready.
Award winning case - this case won the mena business cases, 2011 efmd case writing competition in 1982, saab opened his first atelier in beirut and began designing luxurious evening gowns and wedding dresses, his talent for design fuelling his career throughout the 1980s in the 1990s.
Case studymarielle ah-chinekristina bokovamargaux cherif- cheikhfeng tiantianhuang yingying. Elie saab's core business is the production of haute couture and ready-to-wear luxury brand products for the high-end market the core product of es is.